As the Communications Manager at the Eno Center for Transportation, I lead all of the organization’s strategic communications, editorial work, creative design, and press relations. I have demonstrated a proven ability to grow an organization’s visibility. I am a fiercely determined marketing enthusiast, scheduling master, and lifelong learner. Given the chance to shine, I do it brightly.
NOV 2019 - Present
Communications Manager, Eno Center for Transportation
I am the Communications Manager for The Eno Center for Transportation. Eno is an independent, non-partisan think-tank that shapes public debate on critical multimodal transportation issues and builds an innovative network of transportation professionals.
I develop Eno's strategic marketing and media strategies, including the promotion of all publications, newsletters, courses, events, webinars, and social campaigns. I manage Eno's website to ensure quality and accuracy of content while improving the user experience.
I am the assistant editor for Eno Transportation Weekly, the premiere transportation policy publication. I solicit and proofread content from outside authors and manage Eno's contributing writers.
I design and edit all of Eno's publications, including research reports, policy briefs, social media content, marketing materials, print collateral, videos, and three newsletters.
I promote and advance Eno's content to national media, including MSNBC, the New York Times, the Washington Post, Los Angeles Times, the Boston Globe, and more. In addition, I also coordinate with journalists from transportation policy publications and local news organizations.
APR 2018 - MAR 2019
Director, Producer, Choreographer, ADDICT
In my senior year, I designed a year-long thesis project which included both an extensive research study and philanthropy event. This project was called ADDICT and it centered around producing empathy toward people struggling with addiction.
The research component was a formal experiment about the effectiveness of addiction PSAs in producing empathy. Through analyzing survey data from over 400 participants, I found that PSAs featuring dance produced higher levels of empathy than PSAs with traditional fear appeals.
Inspired by these data findings, I then organized, produced, and choreographed a live show. ADDICT ran for two nights at Baltimore Theatre Project in March 2019. The 150 seat blackbox sold out both nights, even though the show was during the week. This did not happen magically, but as a result of targeted marketing and audience segmentation in social media advertisements, event website submissions, print advertising, email newsletters, and personal invitations. Over $4,000 in ticket proceeds benefited Helping Up Mission, a nonprofit homeless shelter and addiction rehabilitation facility in Baltimore, MD.
This project involved writing grants, marketing extensively, and providing timely communication for a cast of seven dancers, seven poets, five musicians, and the entire Helping Up Mission board. Through this project, I received the Outstanding Choreography Award and monetary support through the Undergraduate Research Impact Award and the Kaplan Award from Towson University, as well as a grant from the Maryland Dance Educators Association.
MAY 2018 - AUG 2018
Public Relations Intern, Jacob's Pillow
The summer before my senior year of college, I interned at Jacob’s Pillow, which is the oldest international dance festival in the United States and the only National Landmark dedicated to dance. Each year, the festival presents more than 500 performances and events to audiences from over 190 countries.
During this internship, I built media lists, researched press opportunities, wrote press releases, and maintained press relations among local newspapers and major publications, including the New York Times and the Wall Street Journal.
My editorial responsibilities included collecting program information directly from renowned international and national dance companies for over 50 performances, editing copy, proofreading, and collaborating with print companies, the Graphics Team, and the entire Marketing Department.
MAY 2018 - AUG 2018
Marketing Intern, Dance Place
The summer before my junior year of college, I interned at Dance Place. Located in Washington D.C., Dance Place presents 47 weekends of performances for over 9,000 audience members and serves as a community anchor through its dance school and extensive community programs.
Over the course of this internship, I assisted the Communications Team in officially launching the MOMENTUM performance season. I maintained the website, compiled and cleaned data, created and scheduled social media posts, designed custom artwork for online content, researched group sale prospects, and archived press materials.
In addition, I participated in strategy meetings with the entire Marketing Team, gaining experience in drafting a large scale marketing campaign that combined advertising, grass-roots engagement, and digital content to raise the organization’s institutional profile.
2016 - 2019
Coursework: Communications, research, media ethics, journalism, digital publishing, public relations, marketing, nonprofits, media sales, advertising, social media marketing, and campaigns
Anne Arundel Community College
Social Media Content Creation